NEWS OF PR FIRMS; Vol. 33, No. 47; Pg. 5
LANDERS AND MADDEN SET UP SHOP

Maureen Landers and Machie Madden, who had directed Middleberg Euro's business-to-business unit, have established LandersMadden. LM is a partner firm of efinanceworks, a company formed by General Atlantic Partners and Capital Z Partners.

LandersMadden will handle B2B and financial services PR for efinanceworks' clients and other client companies.

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